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Managing consumers in hospitality service situations

(точная фраза в названии).

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Managing Consumers in Hospitality Service Situations

1) Managing Consumers in Hospitality Service Situations

The book has 2 studies examining core service value beliefs of mainland . Chinese. . A means-end value chain method was used in . Study 1 and an experimental design in . Study 2. . Study 1 revealed 5 value themes: face concerns, equity, valued patron, ‘junzi’ aspiration and social harmony. .


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